What sets me apart

I deliver
end to end

Finding the overlap between what users need, what the business requires, and what technology makes possible.

My AI-Enhanced
Design Process

An adaptable, AI-accelerated process built to flex across sprints, waterfall, or hybrid workflows. Same accuracy, less time.

Human craft
AI acceleration

Discover & Define

Human craft

Stakeholder inputs, user research, competitive analysis, and technical constraints aligned with the timeframe.

AI acceleration

Parse and cluster large qualitative datasets in real time; patterns surface while delivery continues.
NotebookLMClaudeChatGPTDovetail

Ideate & Frame

Human craft

Workshops, use cases and user needs framed as Jobs-to-be-Done and mapped to high-level solutions.

AI acceleration

Generate broad concept variations and stress-test mental models in minutes.
GeminiClaudeMiroFigma Make

Design & Prototype

Human craft

Interaction detail, visual system, and the judgement call on how much fidelity a decision needs.

AI acceleration

Vibe-coded interactive prototypes and workflow automation compress build time.
FigmaMagic PatternsClaudeGitHub

Test & Evaluate

Human craft

Usability testing sessions, Experience audits, quantitative surveys and analytics read in context.

AI acceleration

Edge-case scenarios generated; test sessions synthesised into actionable insight.
DovetaildScoutUser TestingClaude

Deliver & Scale

Human craft

Close collaboration with engineers during build; design system stewardship, UX debt tracking and clearing.

AI acceleration

Live performance monitoring and regression scanning post-launch.
DatadogJiraConfluenceGitHub

Six pillars of my practice

Each of these is grounded in real experience across 7 sectors, 4 service models, and 20+ years of design leadership.

01

Systems thinking at scale

Holistic product architecture

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02

Research-led decision making

Evidence-based design

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03

Business as a design metric

Connecting UX to business KPIs

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04

Multi-sector versatility

Cross-domain pattern recognition

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05

Leadership & team multiplier

Amplifying teams and culture

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06

Community & open craft

Giving back to the field

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Tools across my practice

A working set drawn from real case studies, spanning design, research, prototyping, delivery and AI-assisted workflows.

GitHub
GitHub
Claude
Claude
Gemini
Gemini
Figma Make
Figma Make
Magic Patterns
Magic Patterns
Lovable
Lovable
NotebookLM
NotebookLM
ChatGPT
ChatGPT
Figma
Figma
Sketch
Sketch
Webflow
Webflow
Marvel
Marvel
FigJam
FigJam
Miro
Miro
Datadog
Datadog
Dovetail
Dovetail
Descript
Descript
User Testing
User Testing
dScout
dScout
Optimal Workshop
Optimal Workshop
Google Forms
Google Forms
Excel
Excel
Jira
Jira
Confluence
Confluence
Photoshop
Photoshop
Illustrator
Illustrator
Keynote
Keynote
Final Cut Pro
Final Cut Pro

Mentorship
and community

Design gets better when the craft is shared, so I invest in the people around me and publish what works for anyone to use.

Mentorship

I lead with collaboration: mentoring other designers, aligning teams around shared goals and driving the design vision from discovery to delivery. That includes on-the-job mentorship for team members and new designers joining the space, so they find their footing fast.

Community

I have built a range of internal templates and best practice guides supporting ideation, research and design documentation across teams. I publish articles and share templates publicly too, so the same practices travel beyond the teams I work with.

Medium article: How to keep growing as a designerFigma community template: card sorting with fun icebreaker